Some visual musings on the ups and downs of social media.
Pervasive, malleable, ubiquitous - the global drug. Social media is tailor-made to soothe the anxieties of a population in turmoil, unite a society fractured by change. But as with any new drug, there can be side effects…
Mostly Cinema4D, with some Houdini for the bubbling liquid, TFD for the gas, XParticles for the grains. @redshift3D throughout. Drum machine track made using DM1 on an iPad.
Houdini setup for the bubbling fluid. Using particles that grow as they age, fed into a VDB setup to give the bubbles a hollowed out volume inside the liquid.
For the UI screens I wanted a distinctive, functional style that would emphasise the clinical, automated nature of their process.